Ideas Made

Beautiful

Profitable

At Orpical Group, we have redefined how clients view digital agencies. Our mission isn’t just to make a pretty prototype — we are committed to delivering transformative products and services that generate real action and measurable results.

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ABOUT US

IN ONE SENTENCE

Orpical Group is a digital transformation agency that provides mid-market companies, rapidly expanding organizations, and corporate divisions with custom software development, technology-driven marketing solutions, and operational support systems.

Since 2012, we have helped our clients realize and sustain high levels of individual and organizational performance. Our relentless work, objective-oriented culture, unique pool of creative talent and resources, and flexible approach to long-term client relationships has earned us numerous accolades, including The Philadelphia Business Journal’s List of Top Full Service Digital Marketing & Advertising Agencies.

At Orpical Group, we believe that personalized digital transformation solutions are key to our clients’ success, and we pride ourselves on being true vested partners. Our unique approach allows us to deeply engrain ourselves in our clients’ businesses to better understand their specific needs, pain points, and goals. With this knowledge, we develop tailored strategies that leverage technology and marketing to drive sustainable growth.

WHAT "ORPICAL" STANDS FOR

Optimistic: We expect the best outcome for our employees and clients.

Respect: The consistent consideration of all we encounter in a courteous manner.

Passion: Engaging enthusiasm for the positive well-being of people, opportunities and our planet.

Integrity: To be known as individuals and a company of scrupulous integrity.

Curiosity: Be a company that is always eager to teach, learn and grow.

Altruistic: As a profitable company we will have the capital to be devoted to the welfare of others.

Loyalty: Steadfast adherence to our commitments and what we stand for as a united company.

OUR TEAM

Agencies are people first businesses. We take pride in finding and retaining a diverse pool of creative and technical talent led by entrepreneurial executives.

Abdur Rahman

Technology Solutions Architect

Donna Wright

Operations

Edward DuCoin

Partner

Edward J. DuCoin

Digital Media

Kim Seibert

Operations

Kristen Mobley

Digital Maketing

Lisa Hudson

Customer Experience

Melissa Shaw

Digital Marketing

Mike Wojcik

Technology Director

Stefani Eidem

Customer Experience

Stefan Schulz

Partner

OUR SERVICES

ROI-CENTRIC CLIENT SERVICES

We work with a select number of client accounts to accomplish big business goals.

BUILD BRAND IDENTITIES

We help our clients build strong and consistent brand identities that resonate with their target audiences. By leveraging our design, development, and marketing expertise, we create compelling and memorable brand experiences that drive engagement and loyalty.

IMPROVE OPERATIONS

Our digital transformation solutions are designed to improve operational efficiency and streamline organizational processes. By leveraging cutting-edge technologies, automation, and data analytics, we help our clients reduce costs, improve productivity, and drive business agility.

DIVERSIFY REVENUE STREAMS

Diversifying revenue streams is essential for long-term business success. Our OARS revenue optimization experts help clients identify and capitalize on new growth opportunities, whether expanding into new markets, developing new products and services, or implementing innovative business models.

ADOPT INNOVATIVE TECHNOLOGY

We understand technology is constantly evolving, and staying ahead is essential for business success. At Orpical Group, we help our clients adopt innovative technologies like AI and IoT to gain a competitive advantage, drive innovation, and future-proof their business.

ENHANCE THE ENTIRE CX

A great customer experience (CX) is the cornerstone of any successful business. We help our clients create CXs that drive customer satisfaction, loyalty, and advocacy. By leveraging our expertise in UX design, customer insights, and marketing, we help our clients deliver personalized, relevant, and engaging experiences across all touchpoints.

INCREASE PROFITABILITY

Our digital transformation solutions help our clients increase profitability by optimizing their operations, reducing costs, and maximizing revenue. We work closely with our clients to understand their business goals and objectives and develop customized strategies that deliver measurable ROI.

OUR EXPERTISE

We’ve got skills. Mad skills. But if you asked us “What’s your bread and butter?” We would tell you:

Digital Marketing

Web Design (UI/UX)

Custom Web Apps

Ecommerce

API Development & Automation

ERPs

Artificial Intelligence (AI)

Data Aggregation & Analysis

Customer Experience (CX)

RECENT WORK

STUFF WE'RE REALLY PROUD OF

10+ years of hard work has brought us to some amazing people and experiences.

The MVMT

We're helping build the first ever hybrid mastermind and small business development platform.

2023 SME Business Award Winner

Won the 2023 Small Business Award by Great Companies for Marketing Agencies.

Billy Cox

We rebuilt Billy Cox's website framework to efficiently distribute content from multiple channels and ventures.

Smart Aggregation

Inventory management and distribution system for multi-channel ecommerce.

GigHighway

We recently developed and launched GigHighway, a peer-to-peer marketplace dedicated to connecting event service providers and people looking for their services.

Best Digital Marketing Agency

Selected as the best digital marketing agencies in Camden per Expertise.com.

snag a space

Optimized their marketing spend and invested resources into improving their overall user experience.

My Journal of Creativity and Visual Thinking

Get the workbook that we use to make ideas profitable.

Kickflip

A custom, easy-to-use lead and sales tracking software.

Work Shaping The Future

Watch a short highlight reel of recent client work and internal investment projects that are shaping our future.

Towne Park

Accelerated ecommerce growth and profitability through innovation and technology.

Virtual 5 O'Clock

Built an online community during a global pandemic...

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CLIENT TESTIMONIALS

We don’t like to brag. Fortunately, we have the best clients in the world who do it for us.

"We have worked with Orpical Group since 2014. They have helped us with numerous projects over the years and are a valued strategic partner. Their unwavering commitment to learn a market inside out to develop impactful content and technology-backed solutions is second to none."

Billy Cox

Billy Cox International

"Orpical is always my 'go-to' for creative digital solutions. Their fresh ideas have helped me grow my ventures and delight my customers over the years. And because I run a bootstrapped business, I love how they obsessively focus on how a project will affect the bottom line."

Geoff Cudd

Raise Up Marketing

"We have had more than our share of big claims and promises with little to no results but the guys and gals at Orpical delivered with EVERY promise and exceeded every promise they made with our website and marketing. We WILL be doing more and more business with Orpical for years to come."

Dan Saunders

Eco Elements

"Orpical Group designed our website and we are thrilled with how everything came out. They listened to our vision and brought it to life. The process was efficient and allowed for good communication. They truly made the whole process easy and we love the new site."

Jack Burridge

Corporate Care International

INSIGHTS

Our work transcends deliverables, revealing impactful strategies, unique perspectives, and the future of digital transformation.

Software Development

Software Product Development & Why It’s Like Toilet Paper

Creating successful software takes more than just coding. Whatever your software is, the journey starts with an idea, then brainstorming repeatedly, developing and refining it,

November 15, 2023

Artificial Intelligence (AI)

AI Implementation: Not as Simple as “Just Use ChatGPT”

The importance and prevalence of AI over the last few years have skyrocketed, placing us on the edge of a new era where business, industry,

October 30, 2023

Customer Experience

The Ultimate Guide to Digitizing Customer Experience For Your Business

Do you feel that disconnect? So many businesses are – the gap between how your business operates and how your customers expect to interact with

September 27, 2023

WIT

WHAT IS WIT?

A Website Investment Trust¹ is a company that owns, and in most cases operates, income producing websites, brands, and online assets.

For the record, we’re 99% sure we came up with the acronym WIT. We were inspired by Real Estate Investment Trusts (REITs) and thought to ourselves, “Hey, that kind of applies to websites and other digital real estate.”

WHY WE CREATED WIT

Many agencies have high turnover due to project churn. WIT helps us build a less volatile business and allows us to provide a better service to our clients.

BUILD BEYOND THE BILLABLE HOUR

Most agencies earn revenue through hourly billing. The only way to grow that way is to add more hours. And sometimes there isn’t enough hourly work to scale. WIT properties allow us to earn outside the billable hour, reducing the potential risk to take on bad projects and accounts.

SHARPEN OUR SKILLS

To build our own digital assets, we need all of the same resources that our clients need. The only difference is we’re investing our own time and money into getting it done. This inherent risk forces us to work faster and smarter, while exposing us to new best practices that we share with clients.

DIVERSIFY REVENUE STREAMS

A profitable agency is a healthy agency. WIT properties are acquired and developed to provide long-term returns. This gives us full or partial ownership in profits and intellectual property, which we can either grow or sell to increase the value of our overall business.

THE PORTFOLIO

From zero revenue to passive profits. We have a track record of building and growing and digital businesses.

GoGet Secure

A cybersecurity resource with a focus on ethical hacking and proactive cyber security solutions.

Active

Active and generating revenue through lead generation and strategic partnerships.

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AIXIO

AIXIO, which stands for 'AI Multiplied by Intelligent Operators,' is a strategic alliance leveraging AI for business growth.

Q3-2023 Launch

Active and in expansion stage with focus on relationship generation and client transformation initiatives.

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Lancealot

Streamline agency accounting and invoicing with automated expense aggregation, mapping, and reporting for enhanced financial management.

Q3-2023 Launch

This product is currently being tested internally and is in early startup stages.

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Attics and More

An informational based website with expert advice on attic insulation, ventilation, and roofing products and services.

Active

Active and generating revenue through affiliates, ads, lead generation, and fixed placements.

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Hot Air Flight

Purchase balloons, find local rides, become a licensed pilot, and learn more about hot air balloons and the industry.

Successful Exit

Exit successful through partnership buyout agreement.

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Don't Do It Yourself

Advice and reviews to help you choose the best employees, freelancers, and marketing tools to better grow your business.

Successful Exit

Exit successful through partnership buyout agreement.

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GET IN TOUCH

100% HONESTY GUARANTEED. FREE EVERYTIME.

Tell us what you need done. We’ll tell you what it should cost and determine if we’re the right agency for you.

If we’re not a good fit, we’ll tell you straight up and recommend someone who can help.

We work with clients nationwide by offering our full suite of creative, technology and online marketing services. Let us help make your upcoming project or campaign a smashing success.

PHONE:
(856) 887-5100

EMAIL:
info@orpical.com

ADDRESS:
1405 Chews Landing Road
Suite Number 1
Laurel Springs, NJ 08021