Ideas Made
Beautiful
Profitable
At Orpical Group, we have redefined how clients view digital agencies. Our mission isn’t just to make a pretty prototype — we are committed to delivering transformative products and services that generate real action and measurable results.

ABOUT US
IN ONE SENTENCE
Orpical Group is a digital transformation agency that provides mid-market companies, rapidly expanding organizations, and corporate divisions with custom software development, technology-driven marketing solutions, and operational support systems.
Since 2012, we have helped our clients realize and sustain high levels of individual and organizational performance. Our relentless work, objective-oriented culture, unique pool of creative talent and resources, and flexible approach to long-term client relationships has earned us numerous accolades, including The Philadelphia Business Journal’s List of Top Full Service Digital Marketing & Advertising Agencies.
At Orpical Group, we believe that personalized digital transformation solutions are key to our clients’ success, and we pride ourselves on being true vested partners. Our unique approach allows us to deeply engrain ourselves in our clients’ businesses to better understand their specific needs, pain points, and goals. With this knowledge, we develop tailored strategies that leverage technology and marketing to drive sustainable growth.
WHAT "ORPICAL" STANDS FOR

O
Optimistic: We expect the best outcome for our employees and clients.

R
Respect: The consistent consideration of all we encounter in a courteous manner.

P
Passion: Engaging enthusiasm for the positive well-being of people, opportunities and our planet.

I
Integrity: To be known as individuals and a company of scrupulous integrity.

C
Curiosity: Be a company that is always eager to teach, learn and grow.

A
Altruistic: As a profitable company we will have the capital to be devoted to the welfare of others.

L
Loyalty: Steadfast adherence to our commitments and what we stand for as a united company.
OUR TEAM
Agencies are people first businesses. We take pride in finding and retaining a diverse pool of creative and technical talent led by entrepreneurial executives.

Abdur Rahman
Technology Solutions Architect

Donna Wright
Operations

Edward DuCoin
Partner

Edward J. DuCoin
Digital Media

Kim Seibert
Operations

Kristen Mobley
Digital Maketing

Lisa Hudson
Customer Experience

Melissa Shaw
Digital Marketing

Mike Wojcik
Technology Director

Stefani Eidem
Customer Experience

Stefan Schulz
Partner
OUR SERVICES
ROI-CENTRIC CLIENT SERVICES
We work with a select number of client accounts to accomplish big business goals.
01
BUILD BRAND IDENTITIES
We help our clients build strong and consistent brand identities that resonate with their target audiences. By leveraging our design, development, and marketing expertise, we create compelling and memorable brand experiences that drive engagement and loyalty.
02
IMPROVE OPERATIONS
Our digital transformation solutions are designed to improve operational efficiency and streamline organizational processes. By leveraging cutting-edge technologies, automation, and data analytics, we help our clients reduce costs, improve productivity, and drive business agility.
03
DIVERSIFY REVENUE STREAMS
Diversifying revenue streams is essential for long-term business success. Our OARS revenue optimization experts help clients identify and capitalize on new growth opportunities, whether expanding into new markets, developing new products and services, or implementing innovative business models.
04
ADOPT INNOVATIVE TECHNOLOGY
We understand technology is constantly evolving, and staying ahead is essential for business success. At Orpical Group, we help our clients adopt innovative technologies like AI and IoT to gain a competitive advantage, drive innovation, and future-proof their business.
05
ENHANCE THE ENTIRE CX
A great customer experience (CX) is the cornerstone of any successful business. We help our clients create CXs that drive customer satisfaction, loyalty, and advocacy. By leveraging our expertise in UX design, customer insights, and marketing, we help our clients deliver personalized, relevant, and engaging experiences across all touchpoints.
06
INCREASE PROFITABILITY
Our digital transformation solutions help our clients increase profitability by optimizing their operations, reducing costs, and maximizing revenue. We work closely with our clients to understand their business goals and objectives and develop customized strategies that deliver measurable ROI.
OUR EXPERTISE
We’ve got skills. Mad skills. But if you asked us “What’s your bread and butter?” We would tell you:

Digital Marketing

Web Design (UI/UX)

Custom Web Apps

Ecommerce

API Development & Automation

ERPs

Artificial Intelligence (AI)

Data Aggregation & Analysis

Customer Experience (CX)
RECENT WORK
STUFF WE'RE REALLY PROUD OF
10+ years of hard work has brought us to some amazing people and experiences.
CLIENT TESTIMONIALS
We don’t like to brag. Fortunately, we have the best clients in the world who do it for us.

Billy Cox
Billy Cox International

Geoff Cudd
Raise Up Marketing

Dan Saunders
Eco Elements

Jack Burridge
Corporate Care International
INSIGHTS
Our work transcends deliverables, revealing impactful strategies, unique perspectives, and the future of digital transformation.

Software Product Development & Why It’s Like Toilet Paper
Creating successful software takes more than just coding. Whatever your software is, the journey starts with an idea, then brainstorming repeatedly, developing and refining it,

AI Implementation: Not as Simple as “Just Use ChatGPT”
The importance and prevalence of AI over the last few years have skyrocketed, placing us on the edge of a new era where business, industry,

The Ultimate Guide to Digitizing Customer Experience For Your Business
Do you feel that disconnect? So many businesses are – the gap between how your business operates and how your customers expect to interact with
WIT
WHAT IS WIT?

A Website Investment Trust1 is a company that owns, and in most cases operates, income producing websites, brands, and online assets.
- For the record, we’re 99% sure we came up with the acronym WIT. We were inspired by Real Estate Investment Trusts (REITs) and thought to ourselves, “Hey, that kind of applies to websites and other digital real estate.”
WHY WE CREATED WIT
Many agencies have high turnover due to project churn. WIT helps us build a less volatile business and allows us to provide a better service to our clients.
BUILD BEYOND THE BILLABLE HOUR
Most agencies earn revenue through hourly billing. The only way to grow that way is to add more hours. And sometimes there isn’t enough hourly work to scale. WIT properties allow us to earn outside the billable hour, reducing the potential risk to take on bad projects and accounts.
SHARPEN OUR SKILLS
To build our own digital assets, we need all of the same resources that our clients need. The only difference is we’re investing our own time and money into getting it done. This inherent risk forces us to work faster and smarter, while exposing us to new best practices that we share with clients.
DIVERSIFY REVENUE STREAMS
A profitable agency is a healthy agency. WIT properties are acquired and developed to provide long-term returns. This gives us full or partial ownership in profits and intellectual property, which we can either grow or sell to increase the value of our overall business.
THE PORTFOLIO
From zero revenue to passive profits. We have a track record of building and growing and digital businesses.

GoGet Secure
Active

AIXIO
Q3-2023 Launch

Lancealot
Q3-2023 Launch

Attics and More
Active

Hot Air Flight

Don't Do It Yourself
GET IN TOUCH
Tell us what you need done. We’ll tell you what it should cost and determine if we’re the right agency for you.
If we’re not a good fit, we’ll tell you straight up and recommend someone who can help.
We work with clients nationwide by offering our full suite of creative, technology and online marketing services. Let us help make your upcoming project or campaign a smashing success.
PHONE:
(856) 887-5100
EMAIL:
info@orpical.com
ADDRESS:
1405 Chews Landing Road
Suite Number 1
Laurel Springs, NJ 08021