Entries by Stefan Schulz

The Forgotten B2B Marketing Strategy That Actually Works

(B2B) Business to Business marketing is often over complicated. You can spend the rest of your life reading any of the million articles or countless tutorials on marketing solutions, tips, and tools. Here’s the thing: it doesn’t matter what your channel is. You can do B2B content marketing. Or you can invest in social media. Maybe your marketing […]

Where to Get a Business Logo Designed: Poem

Have you gone to the web in search for a new beginning? Have you thought: “I have a great idea that would make Charlie Sheen scream ‘Winning!’” Where to get a business logo designed you Google, Bing, or Yahoo! But as the search results begin to pour in, you feel like you are lost at the zoo. “Pick […]


The Professional Logo Design Process Explained in GIFs

Want to know how a graphic designer and online marketing agency create their professional logo designs? Here at Orpical we’ve done the logo design dance only a bagillion times. So, we’ve gone through all of the motions. That’s why we collected our emotions in action through a series of GIFs to showcase exactly how the best logo […]

Horton Hears a Who 2.0 (A Poem About SEO)

“I’m new to all of this. What’s one thing I should know about S-E-O?” asked the businessman looking to build a web design that could help his business grow. I flinched. An explosion nearly detonated in my head. This must be some kind of trick question. There’s so much to know! So much to be said! How could one ever possibly […]


It’s Always Sunny When You Work With A Philadelphia Web Design Firm

When you travel, you take mental notes on different cultures. Based on your perception, some cultural elements may seem positive. Some may seem negative. Either way, things like values and attitudes, languages, and social organization influence all aspects of life, including business. Evaluating cultural influences should be high-priority, especially when developing partnerships to help your […]

Use Your Brain When Picking a Web Domain

With so many websites out there, you often need to be creative to find a domain name that isn’t already taken. Below are five tips on how to pick a good domain name. The essentials: Be short, catchy and memorable! You should also make your name easy to pronounce and spell. The unspoken rules: Avoid […]


How To Not Slip Up When Hiring a Web Designer

This is a post that most web designers don’t want you to read. It’s a short, sweet guide that will hopefully help you avoid common “slip-ups” that even the smartest business minds make when hiring a web designer. Don’t Be Stingy We all love bargains. Websites are no different. Some people try to justify stinging out on a website […]