Orpical Group has been recognized by Great Place to Work® on Certification Nation Day, a National Celebration of Outstanding Workplaces Haddon Township, New Jersey  — Orpical Group has been awarded a Great Place to Work® certification for outstanding company culture and employee job satisfaction. The Great Place to Work Certification™ is recognized worldwide by employees […]

With COVID-19 altering the global economic landscape in 2020, businesses and retailers have had to overcome practically every conceivable challenge in the past 8 or 9 months. Now businesses, companies, and advertisers alike are preparing for Black Friday and Cyber Monday deals which, like everything else in 2020, are seeing some drastic changes. With many […]

Whether it’s attic insulation, solar, windows, or anything in between, a home improvement business owner’s primary goal is to convert job leads into appointments and sales. Getting leads is the easy part. There’s dozens of different channels including old school methods like canvassing, cold calling, trade shows, and direct mail. In addition, newer channels such […]

    Have you ever taken a Rorschach test? You know, one of these:   Also called an inkblot test, you’ve probably seen one of these in your lifetime. They’re pretty common in pop culture. In short, the goal of the test is to show you a seemingly random splattering of ink on a page […]