The god of search engines has spoken: by the end of the year, the old Google AdWords editor will be phased out. Pay-per-click managers everywhere are sharing their condolences. Sorry Google, we mean no disrespect (we kind of need you to make our living). It’s just that change can be difficult, and for a lot […]

Branding. For some odd reason, the word evokes the vision of Bam Margera for me. After years in marketing, it would make sense for my word association to be with one of the hundreds of successful branding projects I’ve completed. But nope. Branding — still Bam for me. Margera’s unorthodox teachings remain lodged in my […]

Tech publications and businesses alike are taking notice of GoGet Secure, the unique HTTPS conversion service provided by New Jersey’s Orpical Group. Philadelphia PA, (July 2, 2018) — Orpical Group, a rapidly-growing digital marketing and business consulting agency, is gaining traction in the tech industry as businesses and users alike prepare for a big shift […]

By Jimmy Madden & Stefan Schulz Insanity is often defined as doing the same thing over and over again and expecting different results. As far as we’re concerned, this is one of the most overused, misleading sayings in the book. Peak performance is built on refined repetition. Yes, trying something new is exciting and opportunistic, […]