Whether it’s attic insulation, solar, windows, or anything in between, a home improvement business owner’s primary goal is to convert job leads into appointments and sales. Getting leads is the easy part. There’s dozens of different channels including old school methods like canvassing, cold calling, trade shows, and direct mail. In addition, newer channels such […]

    Have you ever taken a Rorschach test? You know, one of these:   Also called an inkblot test, you’ve probably seen one of these in your lifetime. They’re pretty common in pop culture. In short, the goal of the test is to show you a seemingly random splattering of ink on a page […]

The “A” in Orpical stands for Altruistic. In our mission statement we state: As a profitable company, we will have the capital to be devoted to the welfare of others. On behalf of our employees, clients, vendors, and friends, in the past few weeks, Orpical has donated to the following organizations: Cathedral Kitchen Cathedral Kitchen […]

Hello, Welcome to Orpical Group. If you’ve spent some time digging around on our website you might be wondering: What makes Orpical different than other digital marketing agencies? This is a great question! Competitive advantage is a relatively simple subject for most industries, but it’s tricky when it comes to marketing and advertising agencies. There […]