By Jimmy Madden & Stefan Schulz Insanity is often defined as doing the same thing over and over again and expecting different results. As far as we’re concerned, this is one of the most overused, misleading sayings in the book. Peak performance is built on refined repetition. Yes, trying something new is exciting and opportunistic, […]

CTR, short for click-through-rate, is an important metric to evaluate when running Google AdWords campaigns. It is the number of clicks that your ad received divided by the total number of impressions. A higher CTR means your ads are reaching your target audience. On the flip side, a low CTR means your ads are typically […]

Chips Ahoy, or homemade chocolate chip cookies? I’m hoping you chose homemade. Unless, like myself, you’re an awful baker. Then I understand. When it comes to quality, it’s hard to justify the assortment of dusty, crumbly discs that lay within the Chips Ahoy carton. On the other hand — when made properly — homemade cookies […]

“Content? Do you mean blog posts? We don’t run a blog, we run a business.” “Hi, our 600-word-keyword-swamp article isn’t ranking on Google’s first page, what gives?” “Look, these animated videos are cute, but where’s the ROI? Why did we make this?” Have you heard these before? Have you said these before? Yea, you’re not […]