Choosing the wrong Google AdWords manager can severely impact your business.
Google AdWords, and search marketing in general, pose a huge opportunity for you to promote a large portion of your business. The difference between a well-managed campaign and a badly managed one can mean thousands of dollars in potentially gained or lost revenue.
There are many routes to go: You can look to hire internally, or you can go the route of hiring a freelancer, or you can turn things over to an agency.
As an agency that provides pay per click (PPC) management services, we may be a little biased, but we are not here to advocate against other PPC services. Different models work for different businesses. Factors such as industry specifications, business objectives, and of course, working capital all come into play.
With that being said, working with a Google AdWords Agency has its own unique advantages. Consider the below points as you look to bring on a partner in profitability.
A Google AdWords Agency may add to your upfront cost, but access to tools, in-depth knowledge, and experience provides a better long-term opportunity when it comes to obtaining a return on investment (ROI). There is nothing stopping you from learning AdWords yourself. Though, there is inherent risk in doing this as it will take you away from doing things that only you can do (the things that put you in business to start with).