NJ Web Development Company Adds New Domain to Portfolio

PV Pool Cleaner

Haddon Township, NJ – (March 21, 2022) Opical Group, a full-service digital marketing agency and web development firm based in New Jersey recently acquired the domain pvpoolcleaner.com as part of a strategic plan to expand their digital home improvement footprint. The property will be held and operated under WIT portfolio, the firm’s trademarked Website Investment Trust.

Following a successful exit from operating a website in the business services and software sector this month, Orpical Group is looking to invest resources to build on company holdings. The decision to acquire the domain stemmed from the company’s recent growth in another niche in the home improvement space.

Stefan Schulz, COO, Orpical Group commented on the other factors that led to the decision: “Our team of analysts found the property available on an expired database. After evaluating its backlink profile, competitors in the space, and other market conditions, we were chomping at the bit. There were just a lot of similarities to other sites that we’ve grown via organic search. We’re confident that once we establish traffic, we can monetize through multiple methods including sponsorships and ad placements.”

Edward DuCoin, CEO, Orpical Group, expanded on the vision for the newly acquired property: “We’re always on the lookout for underdeveloped areas whether it be for internal development, or to service our existing clients. When done right acquiring existing domains can be a great, low-cost way to expedite marketing efforts. And that’s what we’re doing here. Our goal is to build on the existing domain authority and get to the point of a positive ROI as quickly as possible. We’ve already built the brand, crafted a story behind the site, and deployed a framework for rapid content publication to generate traffic. To go with the pool theme, we’re ready to make a big splash here.”

About Orpical Group

Orpical Group is a full-service business consulting firm and digital marketing agency based in New Jersey and Philadelphia. The agency specializes in branding, web design and development, search engine optimization (SEO), pay-per-click management, and marketing automation.

About PV Pool Cleaner

PV Pool Cleaner, also known as the Personal Virtual Pool Cleaner, is a website owned and operated by Orpical Group. The website reviews the best pool cleaning products, including pool vacuum cleaners, filters, and pumps. As part of Orpical Group’s Website Investment Trust (WIT), PV Pool Cleaner is a digital asset built to diversify revenue streams outside of the agency’s core client service.