Executive Dealer Offices

Scope: “We’re here to help the good guys be good,” our client said when first explaining his vision of building a new construction dealer office complex in southern New Jersey. Approached with architectural blueprints and a 12-slide powerpoint presentation, Orpical’s objective was to develop a digital presence for Executive Dealer Offices. With the idea in place, it was our job to do everything else. We worked with the client to build a digital presence including logo, branding, web design, and social launch.

Executive Dealer Offices

A modern, purpose built, office complex designed for auto sales performance and compliance. Executive Dealer Offices provides the established place of business to used car dealers to maintain compliance with state regulatory requirements.


To stand out against the other dealer office complexes in the area, we worked with our client to figure out what their “special sauce” was. We first learned that the other dealer office complexes were renovations. So, we put our heads together and coined the terminology, A modern auto dealer office complex designed for compliance and sales performance. This shift in paradigm allowed us to position EDO as an asset and a coupling for both of their audiences: used car dealers and the State of New Jersey Motor Vehicle Commission.

  • Brand & Corporate Identity
  • Logo Design
  • Brand Iconography
  • Brand Language
  • Responsive Web Design
  • Content Management Systems (CMS)
  • Article Writing & Distribution