Angelo’s Pizza

Scope: Part 1 of our relationship with Sal, the owner of Angelo’s Pizza in Berlin, New Jersey was to update his website. In working alongside Sal, we quickly learned that the “old web designer” wasn’t going to play nice.

Angelo’s Pizza

Located in Berlin, New Jersey, Angelo’s Pizza is a family-friendly pizza restaurant built on the finest quality ingredients and tradition.


“This guy’s going to give me a hard time,” said Sal Cusumano, the owner of Angelo’s Pizza in Berlin. He was referring to his old web designer, who had a vice-like grip on Sal’s web property and had no interest in giving up the goods.

Sal’s goal for his future website was to “make it his way”. We looked at his old website and compared it to the hundreds of other pizza places in a 15-mile radius of his location. The general consensus for the old Angelo’s Pizza website was, “Yea. This is okay, but what does it say about Sal and his business?” Nothing.

We, acquired a new domain for Angelo’s Pizza, partly because we didn’t have access to the old one at the time, and partly because we wanted to expand his organic reach. You’d be surprised how many Angelo’s Pizzas are out there on Google. Then, we worked closely with Sal—literally off the Wi-Fi in his restaurant—to develop a website that showcased the Cusumano family and restaurant history. With Sal’s passion and our creative team’s expertise, we created an elegant, mobile ready design that confirmed Angelo’s Pizza as a high-quality, family friendly pizza restaurant. Not just your average pizza place.

Oh, and when it came to launch—we took our licks from the old web designer. But we ensured Angelo’s old domain pointed to the new one. We even filed a transfer request, and sat down with Sal to show him how he could finally make his website “his way” with a user friendly content management system.

  • Responsive Web Design
  • Content Management Systems (CMS)