Work

Using feedback from Smart Valve distributors, we took an old, animated explainer video and began to implement key edits to the script and storyboard. In particular, we focused the narrative closer to the science behind Smart Valve and its industry leading technology.

With our edits in place, we re-recorded the voiceover. The previous script timed in at 3.5 minutes. Orpical Group’s video production experts adjusted the voice delivery, slowing the script down. Although it lengthened the overall video by approximately 30 seconds, our sample audience found the content to be easier to understand, with the new animations and transitions being less rushed.

Our last objective was to update the product illustrations and better visualize installation and operation. Using product specs, technical installation sheets, and additional interaction from distributors, we were able to create an animation that was on par with the live demo.