Smart Valve – Explainer Video

Scope: Adjust script and storyboard of  pre-existing animated explainer video; enhance graphics and animations.

Smart Valve

SMART VALVE™ is a patented, NSF/ANSI 61 and NSF/ANSI 372, precision engineered MONEY and WATER saving device for your water system. This seemingly simple, yet extremely effective variable flow management device solves a number of problems inherent in water delivery.


Using feedback from Smart Valve distributors, we took an old, animated explainer video and began to implement key edits to the script and storyboard. In particular, we focused the narrative closer to the science behind Smart Valve and its industry leading technology.

With our edits in place, we re-recorded the voiceover. The previous script timed in at 3.5 minutes. Orpical Group’s video production experts adjusted the voice delivery, slowing the script down. Although it lengthened the overall video by approximately 30 seconds, our sample audience found the content to be easier to understand, with the new animations and transitions being less rushed.

Our last objective was to update the product illustrations and better visualize installation and operation. Using product specs, technical installation sheets, and additional interaction from distributors, we were able to create an animation that was on par with the live demo.

  • Explainer & Animated Videos