Scope: Did you read our case study on ePOD? If so, then you know that we did some pretty cool marketing work for yellowblue and their latest residential energy management product. We got creative. We reported routinely. And we trampled their expectations, earning their trust and a secondary project: the website rebuild.
yellowblue in an innovative eco-technologies company. Their energy saving products are USA made, eco friendly, and designed to help homeowners conserve energy, save money, and live more comfortably.
yellowblue had an existing content management system in place. Unfortunately, it was heavily custom-coded with a seriously outdated look and broken files. With the website rebuild we made sure to add responsive framework to showcase the value of yellowblue products and content across all devices. In addition, we revamped the existing content management system and installed a user-friendly admin panel with endless flexibility, so in the future, simple changes could be made internally as opposed to being held hostage by those other pesky web developers.
Without instruction, you know, because we’re go-getters and all, we worked on a campaign that we knew would accurately depict yellowblue’s philosophy. And so, “Your Home Is Where Our Story Begins” was born and incorporated into the company’s mission statement. The campaign was immediately well-received and increased consumer and dealer morale by focusing on the diversity of yellowblue, their products, and their social commitment.
- Responsive Web Design
- Content Management Systems (CMS)