About fanwayz
Every week, sports create millions of lifetime memories, and teams give most of them away to social media. fanwayz lets teams own them. Teams launch campaigns tied to a sponsor or theme, fans opt in to share their stories and photos and earn rewards, and AI turns those stories into emotional fan profiles that deepen engagement, personalize offers, and prove sponsor value. Teams keep the content, the data, and the revenue.
Our role
Orpical is fanwayz’s product development partner, and Stefan Schulz leads product development on its leadership team. We shaped the platform from concept to working product: product strategy and a pilot-ready MVP scope, the technical architecture and security model, and the prototype and demos that fanwayz brings to investors and leagues. The platform is fully hosted, so a team needs no developers or integrations to start, and it can go from kickoff to a live, data-collecting pilot in one to two weeks.