Many businesses, regardless of size or type have a website. As a matter of fact, many consumers won’t consider conducting business with an entity that doesn’t have one. As a result, countless “build your own website” companies have emerged. They offer themes, graphics, content…just about every tool required to build a decent website. Their popularity is further fueled by the misconception that they are usually cheaper, many even claim to be free. Some of these companies are good…some even excellent.

On the other hand, no matter how many options they may offer, you might never get the innovative, individualized interaction you could get by hiring website design firm. Here’s the kicker…website designers are not necessarily more expensive, particularly those that focus on small to mid-sized businesses.

For starters, the majority of times, working with website designer can ensure that your website will be completely unique to your business. You should never be a number. Your business is one of a kind. Your website should enhance your unique selling proposition.

Once you engage a designer, you and your business immediately enter into a personal, interactive relationship. There should be no overexposed templates…no regurgitated content….no uninspiring graphics. Your website should be a definitive reflection of you, your vision and your business. Private designers usually have their fingers on the pulse of business trends, enabling them to anticipate and respond to fluxes in your particular field at just the right time.

Finally, but perhaps most importantly is branding. Branding is the quintessential narrator of your business. Ultimately, branding is the key to keeping your business distinctively identifiable and transforming site visitors to loyal clients and eventually, endorsers of your products and/or services.

No, there is nothing wrong with building your own website, but perform your due diligence, investigate your options and keep your fiscal goals top of mind. You just might discover that a website design firm may fulfill your needs for less than you expected…but with a far greater return on your investment.