Entries by Stefan Schulz

Early Stage Startups vs. Growth Stage Companies: What’s the Difference?

As the name suggests, startups are small companies that develop unique products or services. However, despite their size, they play a crucial role in the economic process. They create jobs, highlight innovation, and encourage competition. For instance, Airbnb, Instagram, and Uber began their journey as startups, and look at how they transformed their respective industries. […]

What is an Entrepreneurial Mindset?

Entrepreneurs are important. They boost our economic development, create ideas and new jobs, and invent items and services that can hugely impact society. Yes, any person can come up with ideas. However, you will need the right strategies and ways to make your idea a complete success. That’s why if you want to be a […]

NJ Web Development Company Adds New Domain to Portfolio

Haddon Township, NJ – (March 21, 2022) Opical Group, a full-service digital marketing agency and web development firm based in New Jersey recently acquired the domain pvpoolcleaner.com as part of a strategic plan to expand their digital home improvement footprint. The property will be held and operated under WIT portfolio, the firm’s trademarked Website Investment […]

Orpical Group Ranks as a Top Web Design Company by DesignRush.com

Haddon Township, NJ – (March 17, 2022) Leading Digital Marketing Agency, Orpical Group, was selected by Designrush.com as one of the Top Web Design Companies in New Jersey. Design Rush is a wholly virtual B2B connector of dots that creates a space to forge relationships among businesses and highly qualified professionals to suit varying business […]

Digital Marketing Agency Acquires Hot Air Balloon Website

Haddon Township, NJ – (October 25, 2021) Orpical Group, a business consulting and digital marketing agency, has announced the acquisition of Hotairflight.com in a joint partnership. Hot Air Flight is the leading resource for hot air balloon pricing, manufacturers, hot air balloon rides, and general resources for hot air balloon enthusiasts. The acquisition marks the […]


The #1 Problem With Home Improvement Lead Generation Companies

Whether it’s attic insulation, solar, windows, or anything in between, a home improvement business owner’s primary goal is to convert job leads into appointments and sales. Getting leads is the easy part. There’s dozens of different channels including old school methods like canvassing, cold calling, trade shows, and direct mail. In addition, newer channels such […]


Any “Good” Agency Vs. Orpical — Sifting Through The Noise

Hello, Welcome to Orpical Group. If you’ve spent some time digging around on our website you might be wondering: What makes Orpical different than other digital marketing agencies? This is a great question! Competitive advantage is a relatively simple subject for most industries, but it’s tricky when it comes to marketing and advertising agencies. There […]