Entries by Stefan Schulz


Any “Good” Agency Vs. Orpical — Sifting Through The Noise

Hello, Welcome to Orpical Group. If you’ve spent some time digging around on our website you might be wondering: What makes Orpical different than other digital marketing agencies? This is a great question! Competitive advantage is a relatively simple subject for most industries, but it’s tricky when it comes to marketing and advertising agencies. There […]

The Preferred Way To Improve CTR On AdWords

CTR, short for click-through-rate, is an important metric to evaluate when running Google AdWords campaigns. It is the number of clicks that your ad received divided by the total number of impressions. A higher CTR means your ads are reaching your target audience. On the flip side, a low CTR means your ads are typically […]

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What You Need Versus What You Can Afford

What you need and what you can afford: two vastly different circumstances. Some of my favorite meetings have been with entrepreneurs and startups. And some of my least favorite meetings have been spent staring at spreadsheet columns and data until my eyes bleed. My most productive meetings? They follow a simple recipe: a forward-thinking “what […]

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Your Webmaster: The Master of Some, Sometimes, When Possible

What do a VCR, a fax machine, a Walkman, and the term Webmaster have in common? They’re all obsolete. Yes, Webmaster is an outdated term. It’s the year 2018; websites are interactive, dynamic, and imperative to business operations. They are the central command center for a robust, multi-faceted marketing approach. In a way, a website is an organism. It is a complex […]


Why You Need HTTPS for Your Website

Do I need and SSL Certificate?  Not necessarily, but it’s probably the best way to get HTTPS. Do I need HTTPS for my website? Absolutely. HTTPS connections are enabled when an SSL certificate is configured for a website on a web server. For the record, there are other ways to enable HTTPS, like TLS (Transport […]

5 Celebrity Web Designs We Love and Why

We may not be Beliebers, but we are Believers, especially when it comes to smart, sophisticated, and elegant web design. Here are a few celebrity websites that deserve some extra limelight. Odell Beckham He’s known for “The Catch”, but he should be known for nabbing a crisp web design as well. What We Love One […]