With COVID-19 altering the global economic landscape in 2020, businesses and retailers have had to overcome practically every conceivable challenge in the past 8 or 9 months. Now businesses, companies, and advertisers alike are preparing for Black Friday and Cyber Monday deals which, like everything else in 2020, are seeing some drastic changes. With many […]
Whether it’s attic insulation, solar, windows, or anything in between, a home improvement business owner’s primary goal is to convert job leads into appointments and sales. Getting leads is the easy part. There’s dozens of different channels including old school methods like canvassing, cold calling, trade shows, and direct mail. In addition, newer channels such […]
Hello, Welcome to Orpical Group. If you’ve spent some time digging around on our website you might be wondering: What makes Orpical different than other digital marketing agencies? This is a great question! Competitive advantage is a relatively simple subject for most industries, but it’s tricky when it comes to marketing and advertising agencies. There […]
Here at Orpical Group, we believe that retainer is a dirty word. That’s why we banned the word retainer from our company’s vocabulary. This isn’t a direct shot at retainers as a whole. In fact, we are huge advocates of these types of relationships; they are critical to our overall business. Retainers provide great, predictable […]
Branding. For some odd reason, the word evokes the vision of Bam Margera for me. After years in marketing, it would make sense for my word association to be with one of the hundreds of successful branding projects I’ve completed. But nope. Branding — still Bam for me. Margera’s unorthodox teachings remain lodged in my […]
CTR, short for click-through-rate, is an important metric to evaluate when running Google AdWords campaigns. It is the number of clicks that your ad received divided by the total number of impressions. A higher CTR means your ads are reaching your target audience. On the flip side, a low CTR means your ads are typically […]
It’s that time of year again. They’re looming. Ready to pounce on our checkbooks like ravenous pumas. The Girl Scouts. AKA Mini Marketing and Sales Masterminds. Shopping malls, supermarkets, fitness centers—everywhere you look—Girl Scouts are locked and loaded with stacks of Thin Mints and Peanut Butter Patties as high as the Burj Khalifa. Add the […]
Okay Google: How many graphic designers are there? According to The United States Department of Labor, there were 266,300 graphic designers in 2016. Okay Google: How many web developers are there? According to The United States Department of Labor, there were 162,900 web developers in 2016. Okay Google: What should I look for when hiring […]
What you need and what you can afford: two vastly different circumstances. Some of my favorite meetings have been with entrepreneurs and startups. And some of my least favorite meetings have been spent staring at spreadsheet columns and data until my eyes bleed. My most productive meetings? They follow a simple recipe: a forward-thinking “what […]
Do I need and SSL Certificate? Not necessarily, but it’s probably the best way to get HTTPS. Do I need HTTPS for my website? Absolutely. HTTPS connections are enabled when an SSL certificate is configured for a website on a web server. For the record, there are other ways to enable HTTPS, like TLS (Transport […]